A POWERFUL LinkedIn profile includes your past experiences. This area is highly sensitive when it comes to SEO (Search Engine Optimization). By including keywords that people are using to find someone like you, you are ensuring that your LinkedIn profile performs well in search and that YOU WILL BE FOUND. Linking your Experience to the right company page also helps boost your personal profile’s ranking – i.e., whether your face appears on page 1 or page 100 of the search results. No one knows the magic formula that determines each of our rankings, but we know that you’ll show up higher for colleagues in search results if you’re both linked to the same company.

If you want to seal the deal, include a list of your most impressive clients. It’s a must-have if you’re looking to recruit, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company. Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.

• LinkedIn also gives you a Social Selling Index score that rates how well you establish your brand, find the right people, engage, and build relationships.
• You can use several design elements with this tool and others, offering the opportunity to create something special.
• Given their lack of work experience and need for visibility, recent graduates should always have a solid LinkedIn bio.
• You can personalize a note to send with the request and hopefully your contact will send you a glowing recommendation for your profile.

My LinkedIn recommendation examples show how to request and write ones that actually perform. Your photo is the first thing anyone registers, often before they read a single word. LinkedIn reports that members with a profile photo receive up to twice as many profile views as those without one.

In addition, LinkedIn profiles can be quite different depending on the member, whether that’s related to their career, their personal goals, or individual branding. With that said, here are some “must haves” for a good profile. LinkedIn shares some profile analytics when you’re logged into your account, including the number of people who have viewed your profile and how often you appear in search results. You can locate this data by navigating to the section titled ‘Analytics’ on your logged-in profile. Similar to listing education on your resume, the more work experience you have, the less detail you’ll need to include in your education section.

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The best LinkedIn background photo reflects what you do and what inspires you. I know that was a ton of information to process, but I know that the Experience section is too often underutilised and always one of the most important parts. More and more people are taking up side hustles – it’s become normal, even wise, to have a second business on the side. Create a company page for your business, and worry less about jeopardising your job (or job search). Any decent employer will want people who show an entrepreneurial spirit. In a few words, a title gives your profile visitors an idea of what you do, your expertise, and your career level.

You don’t have to explain in too much depth, but you do need to at least mention what you’re doing and potentially tease the great things you have in store. Your post should start on a positive note, immediately sharing your excitement about getting a new job and joining a particular company. This tone should be present throughout the post, but it’s particularly important to use it at the beginning as an emotional hook. To craft a new job announcement on LinkedIn, you should start with gratitude and excitement, mention your new role, highlight your goals, and thank your previous employer.

In my experience as both a former recruiter and profile writer, people don’t tend to scroll down that far. Plus, you’ll rank higher in keyword searches if you list board roles in your Experience section. Monster offers a massive resume database–the first one to be publicly available to internet users.

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Don’t use a five-syllable word when a one-syllable word is just as good. Use bullet points or numbered lists, but make sure they flow — lists aren’t an excuse for sloppy thinking. At a minimum, cross-check your summary with the most overused buzzwords on LinkedIn Profiles.

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You don’t need to cover them all, but address at least a few to ensure you have enough substance. Staying relevant has never been more important in these fast changing times. I always thought my dream was to be a proofreader for an indie publishing company, sipping my café con leche and reading the opening lines to the next best-selling vampire novel. I can align, lead, and grow world-class product teams from 10 to 100 people. Throughout my life, I have developed this art of being able to communicate with anyone at any given time.

To make your LinkedIn profile truly powerful, stay active by engaging with content in your industry. Recommendations are one of the most powerful features on LinkedIn. They serve as personal testimonials from colleagues, managers, or clients who can speak to your skills, work ethic, and achievements. This LinkedIn bio effectively subverts expectations, engages readers, and describes the author’s specialties in content creation. The bio remains professional while still communicating a high level of openness and friendliness.

The format and tone of your LinkedIn Profile summary matters just as much as the ideas in it. Once you have your core content, follow these tips to embellish and refine. Below are eight of the most common topics covered in great LinkedIn Profile summaries.

By checking out job announcements on your LinkedIn feed, you can get inspiration for your own post. If that doesn’t help spark your creativity, review these three examples that you can adapt to your own unique personal brand. If you do plan to make an original post, consider using an image. According to this LinkedIn article by marketing expert Fran Jakubowicz, posts that contain images can generate 650 percent more engagement than a post that only includes text. You can use personal or stock images that reflect your excitement about moving into a new role. Let’s say you want to announce your new job, but don’t want to make an original post for it.

You can tell she is an artist at heart (her qualifications bear this out) and that she’s both unique and motivated. However, this is also one of our better LinkedIn profile examples because of its technical excellence. Maximizing LinkedIn for Business Growth gives you clear, practical steps to build a profile that gets noticed and a network that actually sends business your way. In other words, choose a small, high-resolution photo that has a relatively small file size.

Remove the numbers and make your URL your full first and last name. If this is taken, try adding a middle initial or the industry you work in. It’s also a good idea to stay connected once your profile is up and running.

Every company listed in your LinkedIn Experience section should be accompanied by a logo. And that’s not good for job seekers, business owners, or anyone else using LinkedIn. Find People Who Inspire You Have questions about your career? Use your LinkedIn newsfeed to tap into a wealth of knowledge that helps you get ahead. • Follow people working in industries and roles that interest you. • Curate your newsfeed with insightful content, polls, articles, and more.

Samuels’ personal branding expertise stems from her background in coaching and talent development as well as her own personal experience. When she changed careers, Samuels began using LinkedIn to build and share her new brand. Since then, her work has benefitted many job seekers, including those who are preparing to start a new job and want to share the news with their network. 🔹 Networking Opportunities 🤝 LinkedIn is an excellent tool for networking with other professionals in your industry.

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This means no “Hi, I’m Jane Smith and I’m glad to meet you” and no “Thanks for visiting! ” Don’t waste precious characters on filler — cut right to the good stuff to pull your audience in. Choose stories and words that show who you are as a person, not just a professional. Great summaries hint at traits such as gratitude, humility, and humor.

Often, this is the “actual” first impression because LinkedIn introduces a lot of people who’ve never met in person. Create what is Junja Holdings professional AI headshots that fit every aspect of your career and digital presence. From resumes, business cards, and email signatures to LinkedIn profiles, social media, and team pages, Fotor makes it effortless to present your best self online and offline. If you want to showcase your expertise in a catchy way, this template is the way to go. Despite being so short, the bio effectively positions you as an authoritative figure in the industry. It also provides a space to include a link to your personal website or another social media profile, allowing interested readers to learn more about you and your work.